Subscribers were counted on Oct. 9. Subscribers to r/warriors are likely inflated because of a feature of Reddit’s mobile app.Source: Reddit CLEr/clevelandcavs36,85025,8610.70 Comments from flaired fans on r/nba DENr/denvernuggets10,39411,0071.06 The spikes on the charts often correlate with playoff runs, blockbuster trades or better-than-expected starts to a season. For example, the fever of Atlanta Hawks fandom peaked during their 60-win season in 2014-15, which culminated in an appearance in the Eastern Conference finals. The spike on Minnesota’s chart lines up with the summer the Timberwolves traded for Jimmy Butler. Meanwhile, Sacramento Kings fans were most active during the start of the 2014-15 NBA season, when the team jumped out to a 9-5 record (they finished 29-53).To understand the landscape of fandom on /r/nba, it’s worth examining in detail the comment activity for fans of the Philadelphia 76ers, the Cleveland Cavaliers, the Los Angeles Lakers and the New Orleans Pelicans.76ersNo team has had a more linear increase in comment activity over the past seven years than the Philadelphia 76ers. Sixers fans have grown more active on /r/nba each year, in part because their team has gotten incrementally better each year. PHOr/suns14,30213,8720.97 PHIr/sixers44,36832,8240.74 NOPr/NOLAPelicans6,5958,1311.23 TORr/torontoraptors52,28958,9351.13 The most-upvoted post of all time on /r/nba is the announcement that LeBron would sign with the Lakers. Ever since then, the L.A. fan base, which is one of the largest on /r/nba, has been more active than usual. Meanwhile, comment activity among Cleveland fans is the lowest it’s been since the first post-LeBron era.PelicansThe New Orleans Pelicans exist in one of the smallest media markets in the NBA. Their team-specific subreddit, /r/NOLAPelicans, has the second fewest subscribers among all 30 teams (/r/memphisgrizzlies has the fewest). And yet, their fan base is in the middle of one of its most active periods. For every subscriber to /r/NOLAPelicans, Pelicans’ fans made more than 1.2 comments on /r/nba in the month of October, the highest mark of any fan base. UTAr/UtahJazz16,15717,7891.10 ATLr/AtlantaHawks12,1108,1310.67 MILr/MkeBucks20,86917,4300.84 BRKr/GoNets9,4499,4301.00 INDr/pacers9,3587,1020.76 OKCr/Thunder23,64624,8981.05 The NBA’s most talkative fansNumber of subscribers to team subreddits and comments made by users with that team’s flair on r/nba, October 2018 CHIr/chicagobulls41,93521,2480.51 ORLr/OrlandoMagic10,1866,7990.67 CHAr/CharlotteHornets7,9188,4021.06 LALr/lakers84,13782,1270.98 DETr/DetroitPistons10,69510,0720.94 NYKr/NYKnicks35,48224,2940.68 MINr/timberwolves21,57818,5440.86 DALr/Mavericks19,26417,8580.93 SACr/kings12,84612,8361.00 SASr/NBASpurs25,67327,1271.06 If Anthony Davis decides to stay in New Orleans beyond his current contract, it’s likely to be in part because of the small but passionate fan base that supports him.It’s worth pointing out that Golden State Warriors fans rank dead last in comments per subscriber. But this is probably misleading because of the inflated subscriber count of /r/warriors. During the summer of 2017, those who downloaded Reddit’s mobile app were subscribed to the Warriors subreddit by default if they selected the NBA as a category they were interested in. This resulted in a spike in subscribers to /r/warriors and created a gap between them and the rest of the league.Check out our latest NBA predictions. PORr/ripcity15,95517,1391.07 GSWr/warriors113,33148,3150.43 teamsubredditSubscribersTotalPer subscriber MEMr/memphisgrizzlies5,5204,8380.88 HOUr/rockets35,09023,2370.66 LACr/LAClippers10,4188,2500.79 MIAr/heat15,17016,9331.12 But the 76ers also have two players on their roster who are a lightning rod for discussion on /r/nba. Hardly a day goes by without a post on the latest Joel Embiid sound bite or Markelle Fultz lowlight (when he’s not injured or involved in trade rumors). So long as those two players are on the team, Philly fans will have plenty to talk about.Because the data is available only through Oct. 31, 2018, the chart does not capture the reaction to Philadelphia’s trade for Butler earlier this month. But given that the replays of Butler’s game winners against Charlotte and Brooklyn are two of the most-upvoted, or highest-rated, posts of the season thus far on r/nba, 76ers fans are likely just warming up.Cavs and LakersWhen LeBron James returned to Cleveland in the summer of 2014, Cavaliers fans instantly became more active on /r/nba. With their teammate squabbles, midseason trades and postseason heroics, the Cavaliers were a constant topic of conversation from 2014 to 2018 — and never more so than during their championship run in 2016.But when James left to join the Lakers this offseason, he took the conversation with him. We charted the comment activity for fans of the Lakers and Cavaliers together, without indexing the shares so that we could make a cross-team comparison.